Decentering the default to do more honest, human work.

Nallely De La Rosa headshot

Nallely De La Rosa

About Me

Hi, I'm Nallely (/nah-yeh-lee/). I’m a Ph.D. student in Social Psychology at NYU, where I study how people perceive and respond to social inequalities.

My Approach

Whether I’m conducting academic studies or exploring user experience through research, my work is grounded in a shared philosophy: that people deserve to fully recognize and reclaim their agency. I believe agency isn’t just about making choices — it’s about understanding the systems we navigate, finding our voice within them, and building the power to act with intention. This belief shapes how I study inequality, engage with communities, and design research that centers the lived experiences of others.

brain connecting to fist

PhD Research

I study stereotyping, prejudice, and social hierarchies, focusing on how socially accepted stereotypes influence identity, behavior, and inequality. My work spans multiple areas, including leadership perceptions, intergroup attitudes, face perception, social learning of bias, and health equity. A key aspect of my research is developing strategies for effectively communicating disparities and inequalities to minoritized groups in ways that inspire action.

Perception

I investigate how marginalized groups perceive and stereotype one another, particularly when stereotypes contain both positive and negative elements (mixed valence attitudes). While much of stereotype research focuses on overtly negative traits, socially accepted stereotypes may be equally, if not more, effective in maintaining inequality. My research explores: How do stereotypes held within marginalized communities shape intergroup perceptions and identity? When are group stereotypes internalized vs. resisted, and how does this impact behavior? How do social norms and system-justifying beliefs reinforce seemingly positive stereotypes?

Aspirations

I develop and test interventions that challenge stereotypic leadership beliefs among minoritized adolescents. Many young people hold rigid mental representations of leadership that exclude people who look like them, limiting their own aspirations. To address these questions, I helped design a leadership workshop aimed at breaking stereotypic beliefs and expanding leadership identity among racial and ethnic minority adolescents.Through this work, we have been able to collect data from and present to over 300 adolescents of color in NYC.

UX Portfolio

Projects

Spotify Collaboration Feature

Context: Final project in Fundamentals of UX course, NYU
Goal: Increase social connection through real-time, live music sharing
Role: UX Researcher + Designer
Highlights: Journey Maps, Wireframes, Personas, Ideation, and user research (qualitative interviews and usability testing)

View slides

Fostering Resilience through Leadership Identity

Context: Design Thinking Immersion Bootcamp, analogous
Goal: Apply design thinking principles to collaboratively address complex, community-rooted challenges
Role: UX Designer
Highlights: Facilitated ideation sessions, created low-fidelity prototypes, checked in regularly with stakeholders to align on goals, and presented a user-centered solution focused on youth leadership development

View prototype

Education & Training

Theory

My work is grounded in rigorous training in social psychology and human development, including courses on perception, identity, group dynamics, and behavior change. This foundation equips me with a deep understanding of how people make decisions, navigate social environments, and interpret experiences. I also draw on intersectional theory to understand how overlapping social identities (e.g., race, gender, class) shape people's needs, constraints, and perspectives.

Applied

My applied training includes design thinking, qualitative and quantitative research methods, empirical testing, and core UX research techniques such as user interviews, journey mapping, and usability testing. I’m experienced in translating complex human insights into actionable intervention recommendations and have collaborated on projects that address real-world, community-centered challenges.

Quant Skills

Trained in advanced quantitative methods, including multilevel modeling, supervised machine learning, natural language processing, and data visualization. I use these tools to analyze complex behavioral data and extract meaningful patterns from both structured and unstructured inputs.

Mentorship

As a research mentor, I work closely with a team of 5–10 undergraduate research assistants, providing hands-on experience that prepares them for their professional and academic goals. This includes training in data handling, in-person and online data collection, participant management, stimulus creation, data analysis, and research presentations. Outside the lab, I also mentor fellow first-gen students and peers pursuing careers in science and research.

Resources

These resources are here to support students and aspiring researchers in organizing, designing, and navigating their research journey.

Blog

I occasionally use my blog to share what’s on my mind — usually around being first-gen, navigating graduate school, and challenging the systems I move through. These pieces live outside traditional academic writing — grounded in reflection, critique, and lived experience.

Read my latest posts on Substack →

Resume / CV

Contact

📧 nallelyrosa [at] nyu [dot] edu

🔗 Let's connect! LinkedIn

Website Design and Programming by: Nallely De La Rosa